I'm a principal product designer with — 2013 to 2026, every step of it closer to the build — in HR-tech, workforce platforms and marketplaces.
I work the seam between — I write the components rather than annotate them —. I build — tokens, anatomy, and the test that catches drift — that survive engineering contact, and ship — agents that card the research and hold the system's rules — so a design org outpaces its headcount. The work I take is the kind where none of that exists yet. All of it from , by way of Kyiv,.
Twelve years
2013 is a marketplace I founded in Kyiv at twenty, and lost. That failure is where the design career actually started: studio and agency work from 2015, product design in-house from 2017, and four years at Day.io from 2022, Senior to Principal. Twelve years, not all of it HR-tech, and not a straight line.
Design and code
Specs die in handoff, so I build the thing instead: the components, the tokens, the prototype against a real model, in the repo the engineers work in. The spec and the shipped surface become one artifact, and the argument moves from what I meant to what is running. This site is the current example.
Design systems
A system earns its place by carrying the next product, not by being a tidy file. So mine ship as code: one token surface, the component anatomy declared file by file, and a test that fails when either drifts from what was declared. The gallery on this site is that system looking at itself.
AI workflows
I bring my own ideas to the model and lead the architecture rather than take dictation. The workflows card research, draft the variants, and hold the system's rules while they do it. When the output fails the bar I throw it out and rebuild by hand, deadline or not. The tools here survived that.
Valencia
Born in Kyiv, in Valencia since 2024, working EU-wide and remote-first. The move was not a career step and I am not going to dress it up as one. What it changed about the work: everything I hand over has to survive being read without me in the room. That is most of why this site is written the way it is.
Design should reach production. A spec that dies in handoff is a drawing.
No pitch — explore, and write if it clicks.