Fuzu · Lead Designer
B2C candidate journey for an emerging-markets career platform
Mobile-first registration, onboarding, profile, and Easy Apply — data-capture UX that feeds AI matching without losing the candidate.
Problem
AI job-matching needs rich profile data, but every extra question loses candidates on low-end devices and patchy connections.
Outcome
Live consumer product — these flows shipped to a mass-market audience across East Africa.
The problem
The matching engine is only as good as the profile it reads — and the profile is only as complete as the patience of someone filling it on a €80 phone over 3G.
Constraints & context
Decisions & tradeoffs
Outcome
What I'd do differently
b2cmobile-firstonboarding