Case studies

Problem-first stories: the decision, the tradeoff, and a defensible outcome.

One navigation system for a five-era app

A single web app-shell — sidebar, header, embedded clock-in, theme system — replacing navigation accreted across five product eras, shipped as a migration, not a cutover.

Clock Now held ~14k weekly users at ~89% completion through the migration, flat across 52 weeks.

A guided path through payroll closure

Home checklist, locking tables, auto-lock, and a super-punch handshake — turning the scariest recurring task in workforce management into a guided flow.

Shipped white-label-first with lock-volume and closure-funnel instrumentation from day one.

AI product design: onboarding assistant + agentic triage

An AI agent that walks new admins through setup (shipped to production) and an agentic assistant that triages attendance issues with confidence-scored bulk approvals (prototype).

Assistant MVP shipped to production; agentic triage validated as a prototype against a real Claude-backed agent before any UI was drawn.

Design system rebuild for white-label theming

A token-driven rebuild that let one component library serve three brands and dark mode through token indirection — no per-brand forks.

Three brands and dark mode served from one token core, with token→CSS-variable literacy shared across design and front-end.

Day.ioDesigner-attributed

Company setup + owner home

Task-based onboarding — an owner home that turns setup CTAs into data, a setup wizard, and feature selection at sign-up.

~97.9% of new companies land through the guided get-started path.

One table system for four dense-data pages

A cross-page table + toolbar system — filters, mass actions, inline edit, multi-select, column resize — applied across time logs, timesheets, reports, and people.

One toolbar/table grammar across the four highest-traffic admin surfaces.

Recruiter admin console for a conversational ATS

Solo-designed recruiter workspace — applicant tracker, interviewer-availability calendar, inline SMS, bulk outreach — shipped and re-skinned across an acquisition.

Time-to-hire 20→13 days and +33% interviews scheduled for the anchor customer (single-customer, self-reported).

AllyO → HireVueDesigner-attributed

0→1 fleet platform for trucking

A fleet-facing B2B web app designed from zero — requests marketplace, role-based admin hierarchy, calendar scheduling — plus a mobile companion.

An end-to-end fleet marketplace designed 0→1 — concept validated, unreleased.

Haul0→1 · projected

B2C candidate journey for an emerging-markets career platform

Mobile-first registration, onboarding, profile, and Easy Apply — data-capture UX that feeds AI matching without losing the candidate.

Live consumer product — these flows shipped to a mass-market audience across East Africa.

Influencer-marketing platform, IA to final design

A B2B social-media-marketing platform — influencer discovery, curation, and outreach — led from information architecture and wireframes through final design, directly with the founder.