Instagenius · Design Lead
Influencer-marketing platform, IA to final design
A B2B social-media-marketing platform — influencer discovery, curation, and outreach — led from information architecture and wireframes through final design, directly with the founder.
The problem
Brands were finding influencers by scrolling — no structured discovery, no way to shortlist, no outreach that scaled past a spreadsheet.
Decisions & tradeoffs
Outcome
Led from information architecture and wireframes through final design, working directly with the founder throughout.
b2bsaasmarketing-tech