Haul · Solo Product Designer

0→1 fleet platform for trucking

A fleet-facing B2B web app designed from zero — requests marketplace, role-based admin hierarchy, calendar scheduling — plus a mobile companion.

Problem

Fleets needed to fill trucks and drivers needed predictable work — with no existing product surface on the fleet side.

Outcome

0→1 · projected

An end-to-end fleet marketplace designed 0→1 — concept validated, unreleased.

The problem

Constraints & context

Decisions & tradeoffs

Outcome

Honestly labeled: 0→1, projected. The full fleet product was designed end-to-end and validated as a concept; it never shipped to market. It earns its place here by method, not by outcome theater.

What I'd do differently

0-to-1b2blogistics